UK Toys And Games Market Analysis And Forecast to 2022
Summary Toy & Games market has one of the highest online penetrations of any retail industry, with 36.8% of toys & games shopping done online in 2017. This will grow 6.6ppts to see the online toys & games grow to hold 43.4% of sales in 2022 - an equivalent of £1,425.3m. As online is such a force in the market, bricks and mortar retailers must focus on the in-store experience in order to drive footfall and consumer engagement, such as in Hamleys, which we have made our 'best in class' retailer. The UK toys & games market is forecast to rise 16.2% over the next five years, largely driven by strong growth in electrical toys and arts & crafts. Amazon continues to disrupt the toys & games market through its wide range, low prices and fast and affordable delivery options - driving online penetration. The result is that it will gain the most market share over the next five years and overtake Argos as the UK's number one toy retailer in 2020. ...