UK Toys And Games Market Analysis And Forecast to 2022

Summary
Toy & Games market has one of the highest online penetrations of any retail industry, with 36.8% of toys & games shopping done online in 2017. This will grow 6.6ppts to see the online toys & games grow to hold 43.4% of sales in 2022 - an equivalent of £1,425.3m. As online is such a force in the market, bricks and mortar retailers must focus on the in-store experience in order to drive footfall and consumer engagement, such as in Hamleys, which we have made our 'best in class' retailer.
The UK toys & games market is forecast to rise 16.2% over the next five years, largely driven by strong growth in electrical toys and arts & crafts. Amazon continues to disrupt the toys & games market through its wide range, low prices and fast and affordable delivery options - driving online penetration. The result is that it will gain the most market share over the next five years and overtake Argos as the UK's number one toy retailer in 2020.




Scope
  • Toy specialists are threatened by online which will represent almost half (43.4%) of UK toys & games sales in 2022. Experts must concentrate on delivering an exciting in-store experience to create key destinations for family shopping trips, as well as making sure they have competitive online capabilities to compete with Amazon and Argos.
  • Electrical toys will be the fastest-growing category over the next five years. The pairing of electronic toys with apps (for example, Furby connect and Hatchimals) alongside technological innovations such as using augmented reality and voice control will drive this growth. Shifting generations will also support higher spend on electrical items with millennials, who are accustomed to technology, embracing innovation-led toys for their children.


Reasons to buy
  • Recognise the impact of online pure plays and the dominance of Amazon and how toy specialists can compete and mitigate against the rise of online.
  • Find out which toy brands, licenses and characters are the UK's favourite by utilizing our consumer data. Also, understand what consumers are planning to buy this Christmas and what they prefer when shopping for toys & games.
  • Understand how the market is shifting in favor of electrical toys as the generations having children moves on and electrical toys become more advanced. Use this to plan stock and supplies for the future years and know which toys & games categories will be most affected as electrical toys grow.
  • Understand how the box office will impact the toys & games market over the next five years and what retailers should leverage when films are less successful than expected and fail to win sales.
  • Use our best in class and worst in class in-store and online retailers to understand the dos and don'ts of toys & games retailing as well as taking inspiration from what competitors are doing in the market.
  • Use our market share forecasts to 2022 to identify the winners and losers in the toys & games market, and understand what steps those losing share should take to protect their ground.


Related Reports:

Aoki Super Co Ltd (9977) - Financial and Strategic SWOT Analysis Review

Colabor Group Inc (GCL) - Financial and Strategic SWOT Analysis Review

Honeys Co., Ltd. (2792) - Financial and Strategic SWOT Analysis Review

Daikokutenbussan Co Ltd (2791) - Financial and Strategic SWOT Analysis Review

ARB Corporation Limited (ARB) - Financial and Strategic SWOT Analysis Review

Joyce Corporation Ltd (JYC) - Financial and Strategic SWOT Analysis Review
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