Social Media Analytics Market, 2017 - 2025
Summary Social Media Analytics Market valued approximately USD 2.3 billion in 2016 is anticipated to grow with a healthy growth rate of more than 25.3% over the forecast period 2017-2025. The market growth is attributed to rising focus of organizations to analyze market and competitive landscape, increasing engagement of users through social media, need to leverage available consumer data on social media to understand consumer behavior. However, the market growth is restricted by lack of standard measures for social media analytics. On the basis of Application, the global social media analytics market is segmented into Sales and Marketing, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement. Currently the market is dominated by the sales and marketing management application. However, over the forecast period Competitive Intelligence and Risk Management and Fraud Detection applications are ex...